Wednesday, 7 September 2011

...there is always something new

Welcome to the first blog by us at TBC. It will mainly be me, Mark, who does this but you will see the odd new name here and there from time to time.

It will be a place we can have a rant or a moan about something we think isn't right. It will also be a place we can point out things to do or new products we have had come into the shop.

To start off we thought we better point out a new product that will be an absolute belter of a bike for 2012.  It's a road bike. It has a carbon frame. It looks the same as other road bikes.   Except... it has batteries. No, it is not electric (they are some way off being good but we will leave that one for another time...) but it has an amazing new technology.

Di2 gear shifting.

Yep. That's right, electronic gear changing.  Buttons instead of levers. No great long cables to get clogged or worn out, just precise Japanese engineering and totally easy to use seamlessness of operation you will think there are pixies involved somewhere.

Why is this a good thing?  Well it's not a bad thing. Yes it's new, yes there will no doubt be problems cause there always is isn't there, it's electronics after all. BUT it is a glimpse of the future, a bit like how an iPod is and was an object of your teenage dreams. Real actual science fiction at your finger tips...

Anyways, back to bikes.  We think that this will be a bike that will propel Cube into the next level of bike design and sales.  There will of course be the expected shortage of stock.  There won't be enough to go around and people will be disappointed, this happens with New Things, it just happens.

However, if you get one you will be amazed.  You will wonder how you ever lived without it.  I have tried Di2 in the past at a trade shows on test bikes and every time you are left wondering, 'how do they do that...?'  You will get that too. It's a good feeling, don't be scared.  New things are good sometimes although old things can be better for certain things.

It will be the way the industry shifts we think <that was not an intentional pun by the way, as hub and internal gearbox systems just don't seem to be the way forward as no one is taking it seriously enough like they do with this.  

Mine comes in November!  Don't worry, you can have a wee shot.

How much?  £2499.  A heap of money - enough to buy a Kitchen and a Bathroom. BUT, how much is your fun worth? How much does the future cost?  It will get cheaper in the long term - even in 2 years time no doubt we will look at this and think we were daft.  You can say that about everything though.  Go get some fun.  Now.

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